@inbook{69fa279aeb4e4ad8a5ea5a60cb2fa9f7,
title = "Intoxicados de marketing, an{\'e}micos de pol{\'i}tica.: Los sondeos de preferencia electoral en el Per{\'u}",
keywords = "Semi{\'o}tica, SOCIOSEMI{\'O}TICA",
author = "Lilian Kanashiro",
year = "2013",
month = mar,
language = "Espa{\~n}ol (Per{\'u})",
isbn = "978-85-60166-70-1",
pages = "387--408",
editor = "{De Oliveira}, {Ana Claudia}",
booktitle = "As intera{\c c}{\~o}es sens{\'i}veis",
publisher = "Centro de Pesquisas Sociosemi{\'o}ticas",
edition = "1",
}