Motivations and segmentation of the demand for coastal cities: A study in Lima, Peru

Mauricio Carvache-Franco, Orly Carvache-Franco, Wilmer Carvache-Franco, Aldo Alvarez-Risco, Alfredo Estrada-Merino

Producción científica: Contribución a una revistaArtículo (Contribución a Revista)revisión exhaustiva

31 Citas (Scopus)

Resumen

The purpose of this research is to identify the motivations and segmentation of demand in coastal cities. The present study was carried out in Lima, a tourist destination in the Peruvian Pacific Ocean coast. This quantitative study used a sample with 381 valid questionnaires. To analyze data, factor analysis and non-hierarchical K-means segmentation were performed. Results show six motivational factors: “Culture and nature,” “Authentic coastal experience,” “Novelty and social interaction,” “Learning,” “Sun and beach,” and “Nightlife.” The study presents three different segments of visitors: “Passive Tourists,” “Eco-coastal,” and “Multiple motives.”.

Idioma originalInglés
Páginas (desde-hasta)517-531
Número de páginas15
PublicaciónInternational Journal of Tourism Research
Volumen23
N.º4
DOI
EstadoPublicada - 3 nov. 2020

COAR

  • Artículo

Categoría OCDE

  • Negocios, Administración

Temas Repositorio Ulima

  • Investigación motivacional (Marketing)
  • Lima (Peru: Metropolitan Area)
  • Lima (Perú : Área Metropolitana)
  • Market segmentation
  • Motivational Research (Marketing)
  • Segmentación del mercado
  • Tourism
  • Turismo

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