TY - JOUR
T1 - Motivations and segmentation of the demand for coastal cities
T2 - A study in Lima, Peru
AU - Carvache-Franco, Mauricio
AU - Carvache-Franco, Orly
AU - Carvache-Franco, Wilmer
AU - Alvarez-Risco, Aldo
AU - Estrada-Merino, Alfredo
N1 - Publisher Copyright:
© 2020 John Wiley & Sons Ltd
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/11/3
Y1 - 2020/11/3
N2 - The purpose of this research is to identify the motivations and segmentation of demand in coastal cities. The present study was carried out in Lima, a tourist destination in the Peruvian Pacific Ocean coast. This quantitative study used a sample with 381 valid questionnaires. To analyze data, factor analysis and non-hierarchical K-means segmentation were performed. Results show six motivational factors: “Culture and nature,” “Authentic coastal experience,” “Novelty and social interaction,” “Learning,” “Sun and beach,” and “Nightlife.” The study presents three different segments of visitors: “Passive Tourists,” “Eco-coastal,” and “Multiple motives.”.
AB - The purpose of this research is to identify the motivations and segmentation of demand in coastal cities. The present study was carried out in Lima, a tourist destination in the Peruvian Pacific Ocean coast. This quantitative study used a sample with 381 valid questionnaires. To analyze data, factor analysis and non-hierarchical K-means segmentation were performed. Results show six motivational factors: “Culture and nature,” “Authentic coastal experience,” “Novelty and social interaction,” “Learning,” “Sun and beach,” and “Nightlife.” The study presents three different segments of visitors: “Passive Tourists,” “Eco-coastal,” and “Multiple motives.”.
KW - cities
KW - coastal
KW - motivation
KW - satisfaction
KW - segmentation
UR - https://hdl.handle.net/20.500.12724/12013
UR - http://www.scopus.com/inward/record.url?scp=85096974452&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/5cb8f207-1acb-3191-9245-7e064eb4b18d/
UR - https://www.mendeley.com/catalogue/cf6798ba-7143-3a0c-be3c-5c18f701212d/
U2 - 10.1002/jtr.2423
DO - 10.1002/jtr.2423
M3 - Artículo (Contribución a Revista)
AN - SCOPUS:85096974452
SN - 1099-2340
VL - 23
SP - 517
EP - 531
JO - International Journal of Tourism Research
JF - International Journal of Tourism Research
IS - 4
ER -