Perceived value and its influence on satisfaction and loyalty in a coastal city: a study from Lima, Peru: a study from Lima, Peru

Mauricio Carvache-Franco, Aldo Alvarez-Risco, Orly Carvache-Franco, Wilmer Carvache-Franco, Alfredo Estrada-Merino, Diego Villalobos-Alvarez

Producción científica: Contribución a una revistaArtículo (Contribución a Revista)revisión exhaustiva

30 Citas (Scopus)

Resumen

The objectives of this study are: (i) to identify the dimensions that make up the construct of perceived value in a coastal city; and (ii) to establish which dimensions of perceived value influence the satisfaction and loyalty variables of visitors to these destinations with coastal and marine characteristics. The study was carried out in the city of Lima, Peru, being a destination located in the coastal area of the Pacific Ocean. Three hundred and eighty-one questionnaires conducted on site were used. For data analysis, a factorial analysis and stepwise multiple regression method were performed. The results show two dimensions to perceived value, namely, economic-functional and emotional-social. The two dimensions that make up the perceived value are the predictors of tourist satisfaction and loyalty, with the economic-functional dimension being the most important predictor of satisfaction, whereas the emotional-social dimension is the important predictor in the loyalty towards coastal and marine destinations.
Idioma originalInglés
PublicaciónJournal of Policy Research in Tourism, Leisure and Events
Fecha en línea anticipada12 feb. 2021
DOI
EstadoPublicada - 15 feb. 2021

COAR

  • Artículo

Categoría OCDE

  • Negocios, Administración

Temas Repositorio Ulima

  • Consumer satisfaction
  • Customer loyalty
  • Fidelización del cliente
  • Lima (Perú)
  • Satisfacción del cliente

Huella

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