Product price-quality inference among child consumers

Resultado de la investigación: Contribución a una revistaArtículo (Contribución a Revista)revisión exhaustiva

Resumen

Academic literature reveals a relationship between the price of a product and its perceived quality. Studies that analyze this phenomenon in children are limited in number. This quasi-experimental post-test between groups study analyzes the effect of price on the satisfaction forecast in children when they must predict the performance of a product in absence and presence of its price. The results show that the subjects predict that the quality of the higher-priced products is superior to the less expensive alternatives.
Idioma originalEspañol
PublicaciónEspacios
Volumen40
N.º38
EstadoPublicada - 2019

Palabras clave

  • Child consumer
  • Informational role of price
  • Price
  • Price-quality inference

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