Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

Flavio Morales-Rios, Aldo Alvarez-Risco, Sharon Esquerre-Botton, Sarahit Castillo-Benancio, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales, Francis Julca-Zamalloa

Producción científica: Capítulo del libro/informe/acta de congresoCapítulorevisión exhaustiva

Resumen

Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.

Idioma originalInglés
Título de la publicación alojadaEnvironmental Footprints and Eco-Design of Products and Processes
EditorialSpringer
Páginas147-161
Número de páginas15
DOI
EstadoPublicada - 2023

Serie de la publicación

NombreEnvironmental Footprints and Eco-Design of Products and Processes
ISSN (versión impresa)2345-7651
ISSN (versión digital)2345-766X

Huella

Profundice en los temas de investigación de 'Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism'. En conjunto forman una huella única.

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