Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

Flavio Morales-Rios; Aldo Alvarez-Risco; Sharon Esquerre-Botton; Sarahit Castillo-Benancio; María de las Mercedes Anderson-Seminario; Shyla Del-Aguila-Arcentales; Francis Julca-Zamalloa

doi:10.1007/978-981-19-8895-0_6

Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

Flavio Morales-Rios, Aldo Alvarez-Risco, Sharon Esquerre-Botton, Sarahit Castillo-Benancio, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales, Francis Julca-Zamalloa

Universidad de Lima

Resultado de la investigación: Capítulo del libro/informe/acta de congreso › Capítulo › revisión exhaustiva

Resumen

Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.

Idioma original	Inglés
Título de la publicación alojada	Environmental Footprints and Eco-Design of Products and Processes
Editorial	Springer
Páginas	147-161
Número de páginas	15
DOI	https://doi.org/10.1007/978-981-19-8895-0_6
Estado	Publicada - 2023

Serie de la publicación

Nombre	Environmental Footprints and Eco-Design of Products and Processes
ISSN (versión impresa)	2345-7651
ISSN (versión digital)	2345-766X

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

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10.1007/978-981-19-8895-0_6

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Morales-Rios, F., Alvarez-Risco, A., Esquerre-Botton, S., Castillo-Benancio, S., de las Mercedes Anderson-Seminario, M., Del-Aguila-Arcentales, S., & Julca-Zamalloa, F. (2023). Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism. En Environmental Footprints and Eco-Design of Products and Processes (pp. 147-161). (Environmental Footprints and Eco-Design of Products and Processes). Springer. https://doi.org/10.1007/978-981-19-8895-0_6

Morales-Rios, Flavio ; Alvarez-Risco, Aldo ; Esquerre-Botton, Sharon et al. / Redefining Entrepreneurship : The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism. Environmental Footprints and Eco-Design of Products and Processes. Springer, 2023. pp. 147-161 (Environmental Footprints and Eco-Design of Products and Processes).

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keywords = "Corporate social responsibility, Green corporate image, Green entrepreneurship, Green marketing, Greenwashing, Sustainability",

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Morales-Rios, F, Alvarez-Risco, A, Esquerre-Botton, S, Castillo-Benancio, S, de las Mercedes Anderson-Seminario, M, Del-Aguila-Arcentales, S & Julca-Zamalloa, F 2023, Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism. En Environmental Footprints and Eco-Design of Products and Processes. Environmental Footprints and Eco-Design of Products and Processes, Springer, pp. 147-161. https://doi.org/10.1007/978-981-19-8895-0_6

Redefining Entrepreneurship : The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism. / Morales-Rios, Flavio; Alvarez-Risco, Aldo; Esquerre-Botton, Sharon et al.

Environmental Footprints and Eco-Design of Products and Processes. Springer, 2023. p. 147-161 (Environmental Footprints and Eco-Design of Products and Processes).

Resultado de la investigación: Capítulo del libro/informe/acta de congreso › Capítulo › revisión exhaustiva

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AU - Del-Aguila-Arcentales, Shyla

AU - Julca-Zamalloa, Francis

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AB - Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.

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Morales-Rios F, Alvarez-Risco A, Esquerre-Botton S, Castillo-Benancio S, de las Mercedes Anderson-Seminario M, Del-Aguila-Arcentales S et al. Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism. En Environmental Footprints and Eco-Design of Products and Processes. Springer. 2023. p. 147-161. (Environmental Footprints and Eco-Design of Products and Processes). doi: 10.1007/978-981-19-8895-0_6

Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

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