TY - CHAP
T1 - Redefining Entrepreneurship
T2 - The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism
AU - Morales-Rios, Flavio
AU - Alvarez-Risco, Aldo
AU - Esquerre-Botton, Sharon
AU - Castillo-Benancio, Sarahit
AU - de las Mercedes Anderson-Seminario, María
AU - Del-Aguila-Arcentales, Shyla
AU - Julca-Zamalloa, Francis
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
PY - 2023
Y1 - 2023
N2 - Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.
AB - Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.
KW - Corporate social responsibility
KW - Green corporate image
KW - Green entrepreneurship
KW - Green marketing
KW - Greenwashing
KW - Sustainability
UR - http://www.scopus.com/inward/record.url?scp=85147858778&partnerID=8YFLogxK
U2 - 10.1007/978-981-19-8895-0_6
DO - 10.1007/978-981-19-8895-0_6
M3 - Capítulo
AN - SCOPUS:85147858778
T3 - Environmental Footprints and Eco-Design of Products and Processes
SP - 147
EP - 161
BT - Environmental Footprints and Eco-Design of Products and Processes
PB - Springer
ER -