Structural characterization of sports supplement market

Alonso Castro-Arteta, Carlos Stefano Salazar-Mamani, Marcos Fernando Ruiz-Ruiz

Producción científica: Capítulo del libro/informe/acta de congresoArticulo (Contribución a conferencia)revisión exhaustiva

Resumen

Sports supplements are vital as nutritional complement and improve people's physical performance. In this sense, the objective of this study was to identify and characterize the variables that determine the sports supplement market and the actors who drive it, based on a study of the Peruvian market. For this purpose, a systematic literature review and a structural analysis of descriptive scope were used with the help of seven experts knowledgeable about the industry and the MICMAC structural characterization software. The results present as key variables of the system the economic development of the nutritional supplements market, the growth of e-commerce type companies, the fitness culture, the use of social networks and technological advances in the food industry. The most influential actors end up being local and international organizations linked to the nutritional market, the sports institutes and training centers. This study constitutes a starting point for the design of future scenarios and the strategic planning of the sports supplements market in Ibero-américa.

Idioma originalInglés
Título de la publicación alojadaProceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
Subtítulo de la publicación alojadaExponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022
EditoresMaria M. Larrondo Petrie, Jose Texier, Rodolfo Andres Rivas Matta
EditorialLatin American and Caribbean Consortium of Engineering Institutions
ISBN (versión digital)9786289520736
DOI
EstadoPublicada - 2022
Publicado de forma externa
Evento2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022 - Virtual, Online, Colombia
Duración: 6 dic. 20227 dic. 2022

Serie de la publicación

NombreProceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
Volumen2022-December
ISSN (versión digital)2414-6390

Conferencia

Conferencia2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022
País/TerritorioColombia
CiudadVirtual, Online
Período6/12/227/12/22

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