TY - GEN
T1 - The Business Model for a Superfood Company based on Lean Startup Techniques, Digital Marketing, and PMBOK Guidelines
AU - Iglesias-Cuzcano, Rodrigo Alonso
AU - Quiroz-Rodriguez, Luis Enrique
AU - Quiroz-Flores, Juan Carlos
AU - Diaz-Garay, Bertha Haydee
AU - Vasquez-Rivas-Plata, Ruth
N1 - Publisher Copyright:
© 2022 ACM.
PY - 2022/9/27
Y1 - 2022/9/27
N2 - The following research aims to develop a business model that applies business management tools such as Lean Startup, Lean Canvas, Digital Marketing, and PMBOK guidelines to ensure good sales performance. This research develops a minimum viable product to explore the inbound market and pivot when necessary to suit customer needs. An economic model is simulated to see how it could work in real-Time and the utility of the stakeholders. The research also evaluated; whether the incorporation of vitamins B6. B9 and B12 in a healthy cookie could improve the cognitive functions of juvenile students. In the end, it is observed that thanks to the creation of an economic model and its simulation, it could be viable in a real market, with an NPV of PEN 763,173. The contribution of the present article combines aspects of industrial engineering and investigation of vitamins b6, b,9, and b12 for the nurture of a brand-new product that aims to be a viable healthy snack that favors the cognitive aspect of juvenile students. While not generating side effects such as the dependency on product taurine, caffeine, and multiple substances ultimately harm the useŕs nervous system.
AB - The following research aims to develop a business model that applies business management tools such as Lean Startup, Lean Canvas, Digital Marketing, and PMBOK guidelines to ensure good sales performance. This research develops a minimum viable product to explore the inbound market and pivot when necessary to suit customer needs. An economic model is simulated to see how it could work in real-Time and the utility of the stakeholders. The research also evaluated; whether the incorporation of vitamins B6. B9 and B12 in a healthy cookie could improve the cognitive functions of juvenile students. In the end, it is observed that thanks to the creation of an economic model and its simulation, it could be viable in a real market, with an NPV of PEN 763,173. The contribution of the present article combines aspects of industrial engineering and investigation of vitamins b6, b,9, and b12 for the nurture of a brand-new product that aims to be a viable healthy snack that favors the cognitive aspect of juvenile students. While not generating side effects such as the dependency on product taurine, caffeine, and multiple substances ultimately harm the useŕs nervous system.
KW - Digital Marketing
KW - Lean Canvas
KW - Lean Start-Up
KW - PMBOK
KW - Snacks
KW - Vitamins B complex
UR - https://hdl.handle.net/20.500.12724/17952
UR - http://www.scopus.com/inward/record.url?scp=85147443464&partnerID=8YFLogxK
U2 - 10.1145/3568834.3568855
DO - 10.1145/3568834.3568855
M3 - Articulo (Contribución a conferencia)
AN - SCOPUS:85147443464
T3 - ACM International Conference Proceeding Series
SP - 321
EP - 328
BT - 2022 8th International Conference on Industrial and Business Engineering, ICIBE 2022
PB - Association for Computing Machinery
T2 - 8th International Conference on Industrial and Business Engineering, ICIBE 2022
Y2 - 27 September 2022 through 29 September 2022
ER -