The Butterfly Effect of Social Media and its impact on Public Opinion. The revocation of the mayor of Lima, Peru

Víctor Wilfredo Bohórquez López

doi:10.5209/ESMP.63716

The Butterfly Effect of Social Media and its impact on Public Opinion. The revocation of the mayor of Lima, Peru

Título traducido de la contribución: El efecto mariposa de los medios de comunicación sociales en la opinión pública. La revocatoria de la alcaldesa de Lima, Perú

Víctor Wilfredo Bohórquez López

Producción científica: Contribución a una revista › Artículo (Contribución a Revista) › revisión exhaustiva

1 Cita (Scopus)

Resumen

El principal objetivo de este trabajo es ayudar a entender como los medios de comunicación social influyeron en el proceso de revocatoria contra la alcaldesa de Lima, Susana Villarán, y colaboraron con la difusión de la magnífica estrategia de comunicación política que realizó su equipo, logrando influir en la opinión pública. La metodología utilizada aplica un enfoque cualitativo con alcance descriptivo, y se considera un diseño no experimental y longitudinal, ya que la información fue recolectada de fuentes secundarias comprendiendo la duración de todo el proceso de revocatoria. Los resultados muestran que los medios de comunicación social fueron fundamentales para que la alcaldesa se logre mantener en el gobierno hasta el final de su mandato. Si bien los resultados obtenidos no se pueden generalizar, se propone un modelo conceptual basado en la abstracción del caso analizado que puede ser usado como punto de partida en futuros estudios sobre este tema.

Título traducido de la contribución	El efecto mariposa de los medios de comunicación sociales en la opinión pública. La revocatoria de la alcaldesa de Lima, Perú
Idioma original	Inglés estadounidense
Páginas (desde-hasta)	69-80
Número de páginas	12
Publicación	Estudios Sobre El Mensaje Periodístico
DOI	https://doi.org/10.5209/ESMP.63716 https://doi.org/10.5209/ESMP.63716
Estado	Publicada - 1 ene. 2019

COAR

Artículo

Temas Repositorio Ulima

Lima (Perú)
Mass media
Medios de comunicación
Opinión pública
Public opinion

Acceder al documento

Otros archivos y enlaces

Citar esto

@article{52ac10b78d4c41fcbecb819dd8c52f2d,

title = "The Butterfly Effect of Social Media and its impact on Public Opinion. The revocation of the mayor of Lima, Peru",

abstract = "{\textcopyright} 2019 Universidad Complutense de Madrid. All rights reserved. The main objective of this study is to help to understand how social media influenced the process of revocation to the Mayor of Lima, Susana Villar{\'a}n, and collaborated with the dissemination of the magnificent strategy of political communication that her team made, attaining to influence public opinion. The methodology used applies a qualitative approach is applied with descriptive scope, and it is considered a non-experimental and longitudinal design, since the information was collected from secondary sources covering the duration of the whole process of revocation. The results show that social media were fundamental for the Mayor to be able to maintain her position until the end of her term. Although the results obtained cannot be generalized, a conceptual model is proposed that emerges from the abstraction of the analyzed case in order to serve as a starting point for further studies on this topic.",

author = "{Boh{\'o}rquez L{\'o}pez}, {V{\'i}ctor Wilfredo}",

year = "2019",

month = jan,

day = "1",

doi = "10.5209/ESMP.63716",

language = "American English",

pages = "69--80",

journal = "Estudios Sobre El Mensaje Period{\'i}stico",

issn = "1134-1629",

publisher = "Universidad Complutense Madrid",

}

TY - JOUR

T1 - The Butterfly Effect of Social Media and its impact on Public Opinion. The revocation of the mayor of Lima, Peru

AU - Bohórquez López, Víctor Wilfredo

PY - 2019/1/1

Y1 - 2019/1/1

N2 - © 2019 Universidad Complutense de Madrid. All rights reserved. The main objective of this study is to help to understand how social media influenced the process of revocation to the Mayor of Lima, Susana Villarán, and collaborated with the dissemination of the magnificent strategy of political communication that her team made, attaining to influence public opinion. The methodology used applies a qualitative approach is applied with descriptive scope, and it is considered a non-experimental and longitudinal design, since the information was collected from secondary sources covering the duration of the whole process of revocation. The results show that social media were fundamental for the Mayor to be able to maintain her position until the end of her term. Although the results obtained cannot be generalized, a conceptual model is proposed that emerges from the abstraction of the analyzed case in order to serve as a starting point for further studies on this topic.

AB - © 2019 Universidad Complutense de Madrid. All rights reserved. The main objective of this study is to help to understand how social media influenced the process of revocation to the Mayor of Lima, Susana Villarán, and collaborated with the dissemination of the magnificent strategy of political communication that her team made, attaining to influence public opinion. The methodology used applies a qualitative approach is applied with descriptive scope, and it is considered a non-experimental and longitudinal design, since the information was collected from secondary sources covering the duration of the whole process of revocation. The results show that social media were fundamental for the Mayor to be able to maintain her position until the end of her term. Although the results obtained cannot be generalized, a conceptual model is proposed that emerges from the abstraction of the analyzed case in order to serve as a starting point for further studies on this topic.

UR - https://hdl.handle.net/20.500.12724/8622

UR - https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85069717344&origin=inward

UR - https://www.scopus.com/inward/citedby.uri?partnerID=HzOxMe3b&scp=85069717344&origin=inward

U2 - 10.5209/ESMP.63716

DO - 10.5209/ESMP.63716

M3 - Article (Contribution to Journal)

SN - 1134-1629

SP - 69

EP - 80

JO - Estudios Sobre El Mensaje Periodístico

JF - Estudios Sobre El Mensaje Periodístico

ER -

The Butterfly Effect of Social Media and its impact on Public Opinion. The revocation of the mayor of Lima, Peru

Resumen

COAR

Temas Repositorio Ulima

Acceder al documento

Otros archivos y enlaces

Huella

Citar esto