Resumen
In this chapter you will learn how creativity is a key element to deal with challenges that SMEs must overcome to innovate. For this purpose, the innovation challenges in SMEs are reviewed, the concept of creativity and its relationship with organizational innovation is discussed. A five-step approach to act creatively producing innovative propositions is presented. Finally, a creativity check for SMEs based on the Need for Closure Scale invites to a self-assessment.
Idioma original | Inglés |
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Título de la publicación alojada | Competitive Strategies for Small and Medium Enterprises |
Subtítulo de la publicación alojada | Increasing Crisis Resilience, Agility and Innovation in Turbulent Times |
Editorial | Springer International Publishing |
Páginas | 77-92 |
Número de páginas | 16 |
ISBN (versión digital) | 9783319273037 |
ISBN (versión impresa) | 9783319273013 |
DOI | |
Estado | Publicada - 1 ene. 2016 |
Publicado de forma externa | Sí |