Proyectos por año
Resumen
The need to generate efficiencies in volume purchases or improve the accuracy of sales forecasts is based on integration efforts within organizations competing in retail channel pursuing gain market share. Long-term planning is usually restricted to a strategic planning guidelines, foresight scenarios or trade policies where the uncertainty of different variables generates little infl uence on tactical level planning. This article discusses the contribution of the Bayesian approach used to improve tactical planning in a highly dynamic environment due to the infl uence of changes in business strategies of medium and short term as usually occurs in retail marketing environment.
Idioma original | Español (Perú) |
---|---|
Páginas (desde-hasta) | 27-47 |
Número de páginas | 22 |
Publicación | Interfases |
Volumen | 8 |
Estado | Publicada - 4 abr. 2016 |
Evento | VI Congreso Bayesiano de América Latina (VI COBAL) : IS BA - Pontificia Universidad Católica del Perú, Lima, Perú Duración: 19 jun. 2019 → 21 jun. 2019 Número de conferencia: VI http://congreso.pucp.edu.pe/cobal-vi/es/po-1-36-a-bayesian-approach-to-balance-demand-and-supply-planning-on-direct-selling-at-peruvian-market/ |
Palabras Clave
- Management Science
- Uncertainty
- Bayesian analysis
Proyectos
- 2 Terminado
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Gestión de riesgos en la planificación de la cadena de suministro para nuevos mercados.
8/04/13 → 28/03/14
Proyecto: Investigación
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